Social Media
- Developing content strategies and editorial calendars
- Managing and monitoring social media using reporting and scheduling software
- Creating, managing and measuring Facebook, Google, LinkedIn and Twitter advertisements
- Creating contests and strategies for growth
- Managing cross-collaborations campaigns
- Identifying influencers
Public Relations
- Creating press kits and basic branding materials
- Pitching and monitoring national and local media
- Arranging interviews and photo shoots for editorial placement
- Planning small to mid-size events and workshops
Content Creation
- Writing and editing web copy, bios and whitepapers
- Blogging and writing e-newsletters
- Designing flyers and infographics
- Collaborating with photographers, videographers and graphic designers on website content